I’ll be honest; this story has been a long time coming. I’ve been mulling over a nontoxic, natural conversion of my routine for years now, but, very selfishly, I’ve resisted taking the plunge. Not because the importance of nontoxic beauty formulas is lost on me, but because I’m extremely stubborn when it comes to my makeup application. I like what I like and am highly, no seriously, highly picky when it comes to what I’m putting on my face. I’m a makeup-product perfectionist, and I only want and expect the very best from the formulas I choose to decorate my face with. However, the natural beauty movement has been spreading like wildfire, and brands have been upping the ante in terms of their standards. So after accumulating a pile of nontoxic mascaras, foundations, highlighters, and blushes, I knew it was time for me to roll up my sleeves and play guinea pig for a while.
Natural and organic beauty products have earned kind of a lopsided reputation. They’re applauded for healthier, far more pronounceable ingredient lists but often condemned for inferior durability, less-than-satisfactory finishes, and all-around poorer performance value. Not to mention they’re usually pretty darn expensive. That said, while working my way through a mountain of viable options over the past few months, I’ve found that I’ve actually been impressed more often than I’ve been disappointed. In fact, many of the natural makeup items I tried outperformed their non-natural counterparts—an interesting plot twist that took me and my high makeup standards completely by surprise.
Just ahead, I’m revealing my holy-grail nontoxic makeup routine and the natural formulas I highly recommend if you’re thinking about making the switch—keep scrolling!