From the very beginning Ranker has been drawing from the wisdom of the crowd generating far more accurate and predictive opinions than any one reviewer. Voting is our core with people voting an average of 11 times per list and spending four minutes per visit. You can’t buy that kind of engagement.
LOS ANGELES (PRWEB)
September 16, 2020
Ranker, known as the world’s leading publisher for fan-powered rankings on just about everything, announced it has surpassed one billion votes submitted by 70 million voters worldwide over the last 10 years.
To get a better understanding of this unprecedented milestone, this would equate to 3 votes per second, 190 votes per minute, 11,415 votes per hour, 270,000 votes per day, and 100 million votes per year. Ranker.com has an average vote increase of 30% year after year and climbing.
“From the very beginning Ranker has been drawing from the wisdom of the crowd generating far more accurate and predictive opinions than any one reviewer,” said Clark Benson, CEO and founder of Ranker. “Voting is our core with people voting an average of 11 times per list and spending four minutes per visit (6/20 comScore). You can’t buy that kind of engagement.”
Today, monthly votes of around 15 million and growing create two forms of intellectual property – the lists and rankings themselves and the voting data and correlations on its Ranker Insights platform, which has over 162 million statistically significant correlations, with the majority in entertainment. Comprising over one billion votes, Ranker Insights accurately translates its psychographic correlation data to deliver personalized consumer recommendations and audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences.
Instead of using antiquated methods such as polls, focus groups, or other contextually siloed opinions, Ranker Insights offers a deeper and truer sentiment. By comparison, other data sources are limited by the timeline of their relationship with the consumer. Behavioral data sources generally lack affinity or context. And social media data has issues with authenticity, as people frequently project the best version of themselves. Ranker’s data uniquely overcomes these shortcomings by capturing the votes of a high-intent audience consisting of subject matter experts. In short, the opinions of millions of super fans is far more relevant and predictive than that of the opinion of one blogger or critic.
“Brands and studios will find valuable applications for Ranker Insights. Studios looking at affinities between actors, brands, shows and movies through the lens of Ranker Insights can make better informed decisions on casting, development and brand partnerships,” said David Yon, GM of Ranker Insights. “By leveraging entertainment correlations, a streaming service or studio can offer precise recommendations from the very first user.”
In the first of many uses in which this IP can be applied, Ranker launched Watchworthy, a personalized TV recommendation app in March 2020. Powered by Ranker Insights, Watchworthy uses algorithms from a unique panel of one million high-intent TV fans voting on over 13,000 TV shows on Ranker.
Ranker, attracting more than 40 million monthly unique visitors worldwide, is the leader in fan-powered rankings on just about everything. Whatever the topic – TV, movies, video games, sports, brands, food, lifestyle – Ranker puts the vote into the hands of millions rather than a few critics to answer the questions we are most passionate about. Over 1 billion votes now power Ranker Insights, a treasure trove of psychographic correlation data that delivers personalized consumer recommendations (“if you like X, you’ll also like Y, Z”), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences. Launched in 2020 and powered by Ranker Insights, Watchworthy is the only statistically relevant, crowd-sourced TV recommendation app available to consumers. Ranker is listed on 2020’s Inc 5000 and Inc. 5000: California Series, Deloitte’s 2019 Technology Fast 500 featuring the fastest growing companies in North America and Built In LA’s Top 50 Mid-Sized Companies To Work For in 2020. Headquartered in Los Angeles with over 100 employees, Ranker also has an office in NYC.
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