Foligain® Breakthrough Hair Health Technology Expands Retail Footprint at Bed Bath & Beyond/Harmon


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We’re delighted to bring the Foligain collection to Bed Bath & Beyond shoppers,” says Renee Barch-Niles, EVP – Retail at WR Group. “Our mission is to provide simple, natural haircare options that are safe for everyone.

FOLIGAIN is a next generation hair care line dedicated to providing high-performance formulas to the millions of men and women looking to improve their hair health. Fusing the latest science and industry trends with clinically proven ingredients, Foligain’s mission is to develop clean, effective, transformative solutions for healthier, fuller-looking hair.

“We’re delighted to bring the Foligain collection to Bed Bath & Beyond shoppers,” says Renee Barch-Niles, EVP – Retail at WR Group. “Our mission is to provide simple, natural haircare options that are safe for everyone. Launching with a trusted retailer like Bed Bath & Beyond & Harmon will help further educate consumers on what really impacts the health and integrity of their hair and scalp.”

Each product in the Foligain line is thoughtfully designed with the needs of consumers hair goals in mind, and the lightweight, refreshing formulas deliver trustworthy, visible results. “Our clinically-proven formulas provide effective solutions for men and women looking to improve overall hair and scalp health,” says Barch-Niles.

FOLIGAIN contains a ground-breaking, new triple action hair health complex called TrioxidilTM, a hair care formula equipped with bioactive ingredients clinically shown to help revitalize hair and scalp health. Developed to infuse hair and scalp with key nutrients and botanicals for healthier-looking, thicker-looking hair, Trioxidil is enhanced with moisture-lock technology to seal in the formula’s key ingredients and retain skin moisture.

The Foligain collection ranges in prices range from $19.99 – $49.99. For more information, please visit Foligain.com.

About Bed Bath & Beyond Inc.

Bed Bath & Beyond Inc. and subsidiaries (the “Company”) is an omnichannel retailer that makes it easy for our customers to feel at home. The Company sells a wide assortment of domestic merchandise and home furnishings. The Company also provides a variety of textile products, amenities and other goods to institutional customers in the hospitality, cruise line, healthcare and other industries. Harmon and Harmon Face Values is a fully owned subsidiary of Bed, Bath & Beyond focused on health, beauty and wellness.

About WR Group: WR Group is one of the world’s fastest growing global manufacturers and distributors of high-end health and personal care products. Its extensive brand portfolio includes nearly 900 products, which are distributed to more than 60 countries worldwide. WR Group, based in Scottsdale, AZ., has an active consumer base of over 2 million customers that have grown to become loyal, repeat purchasers. Since 2001, WR Group has been a leader in the health and wellness industry. WR Group has designed 17 uniquely high-quality brands with a focus on delivering the cleanest, most effective products available for families including BareOrganics™ Superfoods, Probiogen™ Probiotics, ORALGEN NuPearl® Teeth Whitening, and more.

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